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Making meaning #1: SOCIAL MEDIA
Definition: Social media refers to the newish ability for anyone with an Internet connection to create content, interact, discover content and share content. A good example is the idea of “citizen...
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Press release: Stop African poverty in its tracks
And win a night on the town with one of your favourite celebs CAPE TOWN, 1 February 2010 – Breadline Africa, a local charity that believes in giving a hand-up not a hand-out, wants to take you out to...
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Press release: TEAMtalk media mobilises cricket coverage in South Africa
4 February 2010 – TEAMtalk media, the leading digital sports content producer in South Africa and BSkyB subsidiary, today announced the launch of c365.co.za, the South African mobile version of...
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African Business Review: December 2010
My first blog post for African Business Review looks at Jamiix, the latest technology from the RLabs people. It’s a nifty tool for using IM to counsel people, especially where a mobile phone is the...
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African Business Review: January 2011
In this edition I take a look at Africa’s top five telecoms companies, as well as my take on the Google roadshow to Cape Town at the end of last year. Africa’s telecoms movers and shakers Google is...
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African Business Review: February 2011
I’m all about innovation and start-ups in this issue. The green shoots of Africa’s start-ups Kickstarting innovation And if you want to know more about the SAB Kickstart programme which I mention in...
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Investing in Africa
While most of the world has been reeling from the global economic meltdown, investment in Africa has quietly been getting on with business. From an economic growth point of view, things look pretty...
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PR News Media Training Guidebook – special offer
Volume 4 of the PR News Media Training Guidebook has just been released, and contains a section written by me on getting more bang for your buck from opinion pieces. The official blurb says:...
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Mobile pips radio, and why this is important for marketers
We’re regularly throwing around stats providing evidence for just how much South Africans love their mobile phones, but this latest stat from Nielsen on the size of the South African cell phone market...
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Traditional vs new marketing methods
The Super Bowl XLVI puts television advertising on the radar – is paying out $3.5 million for a 30 second spot really justified when digital marketing comes at a fraction of that cost? There’s nothing...
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